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Intel takes out the branding iron - Inquirer
 TechShout! | Intel takes out the branding iron Inquirer - By Charlie Demerjian: Monday, 03 March 2008, 8:17 AM INTEL HAS DONE the unsual and come up with a brand name for Silverthorne/Diamondville that does not immediately make one question the sanity of the marketeers. Intel chooses 'Atom' name for new chips Thinking Small: New Intel Architecture Champions Sub 1 Watt x86 |